Ulta Beauty Announces Partnership With Target

Ulta Beauty and Target have joined forces to redefine the beauty industry.

On Tuesday, the retailers announced a long-term partnership and the upcoming launch of makeup and skincare “shop-in-shops” that will offer “established and emerging prestige brands” inside more than 100 Target stores and on target.com.

Entitled Ulta Beauty at Target, the concept is set to “redefine beauty experiences” while “creating new opportunities for guests and brand partners” to “strategically and collaboratively” lead the retail industry, according to a press release. The partnership is expected to launch in more than 100 locations in 2021, with plans to open “hundreds more” over time.

Brand names have not been disclosed yet, but Ulta CEO Mary Dillon said there will be a “curated assortment of established, indie and emerging brands” during a conference call with chief executive officer of Target Brian Cornell, WWD reports.