Alicia Keys Gives Peek At New Beauty Brand Keys SoulCare

Alicia Keys has given her fans a sneak peek at her new beauty brand SoulCare.

Last month, Keys had announced that she is partnering with E.L.F. To launch a beauty and lifestyle brand.

The singer shared a small clip on social media, in which she explains about her new beauty line.

“SoulCare is paying attention to that part inside of you that you can’t see, that you can feel, and nourishing it, fulfilling it, spoiling it and loving it,” she says.

“I’ve been dying to share something really special with you,” Keys captioned the clip. “A place where we can have real conversations about who we are and who we want to be. It’s called @keyssoulcare.”

Keys SoulCare’s website reveals that it will be arriving on September 29.

According to a press release from the brand, Keys has helped develop the upcoming skin-care and body-care products with board-certified dermatologist Rene´e Snyder, co-founder of clean beauty brand W3LL People.